Sisu is a Finnish concept

Finnish Sisu means: Determination, bravery, perseverance, strength and hardness in a task, that for some may seem impossible and hopeless to undertake.

Finns are born with Sisu

Sisu is held by Finns themselves to express their national character.
If you have Finnish Sisu, you never give up!

Finnish Sisu Shop

Have a piece of Finnish Sisu and wear it with attitude!
You can easily order products from the Finnish Sisu online store from anywhere in the world. Delivery is possible globally almost anywhere. We use Spreadshirt webshop so Satisfaction guaranteed.
Check out Finnish Sisu Shop and have a Finnish Sisu with you today:

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Finnish Sisu Articles

Read articles about Finnish Sisu and learn more about Finnish culture.

Finnish Sisu article | 25.07.2024

The history of Finnish Sisu – what is it all about?

Sisu is a word known to every Finn, and to this day, no perfect English equivalent has been found for it. The word has many meanings, as it describes the resilience, perseverance, and courage characteristic of Finns.Sisu has been an essential part of Finnish identity and culture throughout history. Nowadays, it is mentioned less frequently than a few decades ago, but despite this, sisu remains strongly present in Finnish daily life, regardless of generation. The roots of the sisu concept extend back to ancient Finnish culture. Sisu has bee ...Read full article